Everyone loves the Beach, right? But the beach isn’t always plain sailing … for example when you forget your flip flops and realize the sand is extremely hot, or when you dive into the sea to cool down and realize that the water is at room temperature …
Sprite turned this last problem into an opportunity on the beaches of Rio de Janeiro. The brand built a huge “soda machine” beach-shower installation that gave the swimmers a different kind of “freshness”
Strategically speaking: this is a great way of bringing the Sprite brand essence to life in a manner that leverages Rio’s beach culture, adds value and prompts conversation at the same time.
Watch the video here.
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