selfridges nike window

Selfridge’s Interactive Windows

If you remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store.


From Kinetic drops that react to people walking past, to dunk-height jumping challenges and LED light flashing walls… All, along some seriously premium high-street exposure.

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This entry was published on March 14, 2013 at 1:50 pm. It’s filed under Experiential, installation, outdoor, retail, social and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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