KLM Must See Map

Travelling can be a difficult endeavor, especially when your guidebook is borrowed from a friend of a friend and the top 10 restaurants listed no longer exist.

KLM Must See Map

KLM Royal Dutch Airlines wants to help globetrotters out with its new social media campaign, ‘Must See Maps — made by friends’. The concept basically takes what travelers have done since before the internet existed – ask friends for recommendations – and gives it a digital and social twist.

How it works: on the Must See website, users create a map of their chosen destination, link this to their social media pages (Facebook, Twitter) and then ask friends and followers for tips on where to go. KLM will then print a physical copy of the map and mail it to the user … all for no monetary cost.

No such thing as a free map, though. What KLM gets in return is powerful friend to friend propagation, and valuable customer data for its Social and CRM efforts.

This entry was published on March 15, 2013 at 12:16 pm. It’s filed under brand utility, co-creation, content, social and tagged , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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