Travelling can be a difficult endeavor, especially when your guidebook is borrowed from a friend of a friend and the top 10 restaurants listed no longer exist.
KLM Royal Dutch Airlines wants to help globetrotters out with its new social media campaign, ‘Must See Maps — made by friends’. The concept basically takes what travelers have done since before the internet existed – ask friends for recommendations – and gives it a digital and social twist.
How it works: on the Must See website, users create a map of their chosen destination, link this to their social media pages (Facebook, Twitter) and then ask friends and followers for tips on where to go. KLM will then print a physical copy of the map and mail it to the user … all for no monetary cost.
No such thing as a free map, though. What KLM gets in return is powerful friend to friend propagation, and valuable customer data for its Social and CRM efforts.