Most of us in this industry spend most of our waking hours spent staring at a glowing screen in our tiny cubicles …. while we imagine our company’s C-Suite execs…
In the (likely) event you little time to waste on the Internet today, take a trip over to Coca-Cola’s Happiness Islands, a friendly little archipelago in the vast Internet ocean. Each island…
Uniqlo PinterestJapanese clothing brand Uniqlo recently took over Pinterest to promote its new line of shirts. Uniqlo used the power of Pinterest’s scrolling to create giant animated blocks that were featured in…
Alternative Newspaper The Onion is well known for its witty and surreal spoofs on real life. Recently it wrote a lengthly article about a “cool new Tide detergent video” which opined “it’s got…
The makers of Captain Morgan Original Spiced Rum released Captain’s Conquest, a groundbreaking mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the…
There are still many people who are happy sitting through a television show (maybe fast forwarding its commercials with a DVR) and soaking in the passive experience. But plenty are…
In Montreal (Canada), July 1st is a popular moving day. Last year IKEA decided to help out by putting up posters that were actually branded moving boxes – and were…
Aiming to remind people that McDonald’s restaurants are open 24 hours, the fast food chain created a billboard where the communication only shows up at night. By day the billboard…
QR codes may be nothing new (and in many cases derided) but Heineken came up with an interesting use to help people socialize at music festivals (in this case the Heineken…
Everyone loves the Beach, right? But the beach isn’t always plain sailing … for example when you forget your flip flops and realize the sand is extremely hot, or when…