A recent campaign in India for fashion brand Allen Solly saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount…
Distributing songs, e-books, apps, and coupons from a former gumball machine, ‘digital gum goods’ is a vending machine prototype from Germany. Upon a user entering a coin, the device flashes…
Travelling can be a difficult endeavor, especially when your guidebook is borrowed from a friend of a friend and the top 10 restaurants listed no longer exist. KLM Royal Dutch…
If you remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, what you might not have seen, were the 8, interactive/reactive kinetic window installations that…
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative…
With consumers connected to multiple digital devices wherever they go, more are seeking to log off, at least temporarily. In line with this trend, which we dubbed De-Teching back in…
Social commerce is typically Facebook’s domain but American Express is changing that: as of this week, card members can link their Twitter accounts with their charge accounts and tweet specified…
In last Sunday’s Super Bowl, Oreo hit it big with a real-time marketing effort that became the talk – and tweet – of the event. During the Super Bowl’s unexpected…
Graphic novels and comics loom large in mainstream youth culture, thanks in part to the rise of geek culture, the continued popularity of Manga and the discovery by film studios…
Hackney Council in London came up with a clever Christmas campaign last month that allowed passers-by to “order” a fresh snowfall straight from their phones. This was the flagship of…